Software that runs your business.
We build websites for Charlotte's independent businesses.
Real prices on every page, a working system in weeks, and you own your data, your customers and your Stripe account.
Things we build
Not page builders. Sites and systems shaped around how your business actually runs, built on software we wrote and reuse so the price stays reachable.
Websites
A fast, mobile-first site that answers the questions your customers call about. A Starter landing page from $499, a full Standard site from $1,499. Monthly hosting and admin optional.
Online booking
Customers book and pay deposits on your own site instead of DMs or a marketplace that charges you. Reminders, no-show protection, your calendar.
Ecommerce
A small store for the products you sell by DM and Cash App today. Checkout runs through your own Stripe account; we take nothing per order.
Restaurant ordering and kiosks
Your menu, online ordering and self-serve kiosks on one system, with staff permissions and reporting. No delivery-app commissions on your own orders.
AI automation
Missed-call text-back, review requests, intake and follow-ups handled by an agent with guardrails and a human handoff. From $499 plus usage.
Custom web apps and AI harnesses
One focused workflow with login, roles and a dashboard, or an agent wired to your tools with permissions, logs and testing. Fixed quote, and the custom code is yours.
How it works
No jargon, no surprise invoices. You always know what is being built, what it costs and when it goes live.
- 01
Discover
A free 30-minute call. You talk, we map where hours and money are leaking out of your operation.
- 02
Blueprint
A fixed-price proposal in plain English: what gets built, what it costs, what you own. 50% at kickoff, 30% at a working demo, 20% at launch.
- 03
Build
Weekly demos of the real thing running on real data. No mockups pretending to be progress.
- 04
Run and improve
We stay on if you want us to. The optional monthly plan covers hosting, our admin, support and small changes, and we train your staff either way.
Honest numbers
Setup once. The monthly plan is optional on everything except restaurants: hosting, our admin, support and small changes. Every proposal says exactly what is included.
A landing page or a few pages, no booking or payments. For being found and reached.
- — Landing page or up to 5 pages
- — Contact form, map, hours, reviews
- — Your domain and content stay yours
- — Add booking later: +$500, +$30/mo
For barbers, salons, detailers, trainers and anyone booking by DM or on a marketplace that charges them.
- — Starter site plus online booking
- — Deposits through your own Stripe
- — Text and email reminders
- — Already have a good site? Booking only: $799 / $79
For counter-service and takeout spots living on delivery apps and phone orders.
- — Site, menu admin and online ordering
- — Customer records, staff roles, reports
- — Self-serve kiosk: +$299 and +$29/mo per device
- — Kitchen, inventory, loyalty and app add-ons
Monthly plans are optional except for restaurants. Hardware, onsite installation, payment processing and AI or messaging usage are billed separately. Founding prices on custom work for the first few clients.
You own it.
Your domain, your content, your customer list, your data and your Stripe account are yours from day one. The site we build and its code are yours on final payment; if your site uses one of our templates, that template is licensed rather than sold. If you ever leave, you get a full export.
- No per-order commissions, ever
- Checkout through your own Stripe account
- Your site and its code are yours at final payment
- Cancel any time and keep everything
Visual playground
Off-hours experiments in motion, interface and AI-generated form. Keep scrolling.
Find out where you stand
A few reduced-setup slots each quarter.
For first-time-online businesses in Charlotte. In exchange we ask for a case study and a referral or two. [SLOTS LEFT] left this quarter.
Do I have to pay monthly?
No. The monthly plan is optional on everything except restaurants. It pays for hosting, our admin and support. Skip it and you take the code and run it yourself.
Who owns the site?
You do: domain, content, data, customer list, Stripe account, and the site and its code on final payment. Only our templates are licensed rather than sold.
How long does it take?
[TIMELINE PLACEHOLDER: set per offer in the proposal.] Setup is paid 50% at kickoff, 30% at a working demo and 20% when you accept the launch.
Do you take a cut of bookings or orders?
Never. Payments go through your own Stripe account. Stripe charges its processing fee; we charge setup and, if you want it, the flat monthly.
What if I already have a website?
Keep it and add booking ($799 setup, optional $79/month), or let us rebuild it as a Standard Website at $1,499. We'll tell you which on the first call.
What's a founding customer?
A few Charlotte businesses getting online for the first time each quarter get a reduced setup in exchange for a case study and a referral or two. Monthly prices never change.
Let's build yours.
Tell us what is eating your time. We reply within a day with a straight answer, even if the answer is "you don't need custom software."